This is the 3rd addition to the “How the hell did they pull this” series- it’s not official, I just like to name things. It’s already a cliche to try to convince you if referral programs work or not (of course they do) and why, so instead this article is solely focused on the how.
The first question that emerges when discussing any possible solution to a problem is ‘why?’ Why virality and word of mouth? I would say because it’s a marketing channel based entirely on your product and it doesn’t rely specifically on any other channel.
What exactly could trigger virality is something that almost every company is searching for. If you ask me, this is the purpose of a marketing strategy overall; to spread your product so much into the audience that it will start spreading it around like a virus by itself. I’ve been heavily involved with referral marketing lately, so I came up with 7 secrets that ensure that you’ll increase the K-factor of your product or service.
Email list building is still and will always be important both in the B2B and B2C industry. This happens because email itself is pretty much alive. Just take a moment and think! Most of us have two or three personal favorite newsletters! These newsletters probably have some sponsored content or, in any case, aim at a sale. Nevertheless, we keep opening them, clicking and engage with the content.
There are so many different opinions on the web, that probably you are about to get nuts instead of finding a decent answer. So, in this blog post we will explore the reasons you might choose one path over the other.
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