Four weeks ago, ChatGPT was released and SEO professionals have already found a variety of applications for it. These applications have allowed for rapid increases in website traffic. Google, however, is terrified of this technology due to its ease of use and its capabilities such as being able to code and converse with users. ChatGPT is based on GPT-3.5, the latest and greatest of Open AI’s language models. It is able to provide answers quickly to questions and commands, and is not filled with ads like Google. Furthermore, it can remember what it is discussing and provide answers to related questions. These features make it a powerful SEO tool that is a threat to Google.
Despite its capacity to provide answers quickly, ChatGPT is not a reliable source of truth due to its limited training data. Google, on the other hand, has access to the entire internet, giving it the potential to provide more accurate answers. Furthermore, Google has stated that AI-generated content is against its guidelines and is working to develop a watermarking technology to detect it. Ultimately, Google remains the most trusted source due to its size and influence.
Google is not dead and has a trillion-dollar valuation, showing that its SEO strategy is still powerful. ChatGPT is a tool that can be used to supercharge a website’s SEO strategy. For example, it can produce long-tail keywords and create an article outline. It can even provide a more catchy, keyword-optimized title and write the introduction paragraph. The article should also include schema markup and be written with a positive sentiment. The content produced by ChatGPT may not be the best, but it is sure to be better than most entry-level writers. However, it should be edited before it is posted on a website, as Google is working on detecting AI content.
AI algorithms have reached a point where they can be detected, and thus require human editing and optimization with tools like Surfer in order to successfully target high-competition keywords. In order to have a successful SEO strategy, ChatGPT can be used for a variety of tasks such as creating a topical map, keyword clustering, optimizing for featured snippets, promoting articles, and link building.
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