Theo Moulos

Theodore has over 20- years of experience in running successful and profitable software products. Currently, he is the group CEO of Growthrocks and viral-loops. Before turning totally into growth-hacking and viral marketing, he used to run, from various positions COO, CEO, BoD member various International Companies

Viral Loops interview on Siftery

A couple of weeks ago Kevin William David interviewed Savvas Zortikis (Co-founder at GrowthRocks, CEO at Viral Loops) for Siftery. Siftery is here to help businesses better discover, buy and use software.

How Dropbox grew 3900% with a simple referral program

This is the 3rd addition to the “How the hell did they pull this” series- it’s not official, I just like to name things. It’s already a cliche to try to convince you if referral programs work or not (of course they do) and why, so instead this article is solely focused on the how.

Why word of mouth, not paid ads, is the future of marketing

The first question that emerges when discussing any possible solution to a problem is ‘why?’ Why virality and word of mouth? I would say because it’s a marketing channel based entirely on your product and it doesn’t rely specifically on any other channel.

The 3 angles of SEO & how to nail them

Everybody speaks about SEO nowadays and everybody promises that you will get ranked in 1st page. For a successful SEO strategy, these are the important elements to work on and nail. Do they guarantee success? Not exactly but it’s the best you can do.

Why Christmas Marketing beats peanut butter on Pancakes

Hello kiddos, Christmas is officially here. And before you start whining that it is not, I just wanted to state that my mother decorated our house from the 25th of November. So Unless you want to feel her ultimate wrath CHRISTMAS IS HERE KAY? But, given that my mom is probably your typical customer, and given that she gets excited about anything Christmas oriented, how about we use that to our advantage, shall we?

AMAs you can’t afford to miss

In such online communities, you will often find a thing called AMA (Ask Me Anything), where great personalities are live for certain hours, available to answer as much as possible questions they can, around a topic. We listed for you some of the best communities with AMAs you shouldn’t miss if you are (or you want to be) a Growth Hacker!

6 reasons why your E-Commerce site will Fail!

Creating a new e-commerce site or renewing your old one? Here are some tips to avoid failure. E-commerce is a complex and hard part of the digital world to tame. Especially given the vastness of fields like the food & the fashion industry.